More and more businesses are promising to recycle, including the Coca-Cola Company, who sells 4000 plastic bottles every second. The film investigated the company’s pledges and discovered that their promises are as sugar-filled as their products.
While recycling is not a solution to the plastic crisis, reuse is an essential tool in the fight against plastic pollution. It is a solution to reduce plastic production, to cut down waste, and to achieve climate targets. The introduction of comprehensive reuse systems presents a vital opportunity to move away from the linear pathways of production and waste of single-use packaging materials, and their negative effects on our climate, environment, biodiversity, and health.
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