Lifestyle

International fashion brands are doubling down on their use of synthetic fibres – a key driver of microplastic pollution – while employing distraction and delay tactics to protect their fast fashion business model. This report uncovers the industry’s lacklustre support for meaningful legislation and underscores the urgent need for strong action from regulators.

Many people think zero waste is just about reducing waste but it’s actually much more than that. It’s about our health, the climate and about taking care of the planet. The free online course to learn about the real solutions to plastic pollution.

Greenpeace reveals what lies beneath the green sheen and investigates self-assessed marketing labels. What is the basis of the claims that are made, how reliable are they and what do they actually cover? Can consumers take these labels at face value, and are they independently verified?

The Chinese online fashion brand SHEIN has promoted fast fashion to ultra fast fashion. It’s built on the exploitation of the environment and people, relying on the lack of enforcement of protection regulations for the environment as well as workers and consumers.

This investigation underscores the pivotal role the fashion industry plays in perpetuating fossil fuel dependency and signals a concerning lack of action to break ties with Russian oil – through which the fashion brands are indirectly funding petrochemical expansion and the war in Ukraine.

Global fashion brands are promoting circularity, but in reality that's still a myth. Nowhere is the failure of fast fashion more visible than in the countries where many of these cheap clothes end up: on huge dump sites, burnt on open fires, along riverbeds and washed out into the sea, with severe consequences for people and the planet.

The study shows that under the right conditions including a supporting policy framework, reuse can thrive in the EU, and more importantly, it can reduce the environmental impacts of packaging and save companies as well as consumers money.

The fashion industry and its prevailing fast-fashion business model rely heavily on the use of cheap synthetic fibres, which are produced from fossil fuels, such as oil and gas. This report investigates the behaviour of some of the biggest fashion brands and retailers regarding their use of synthetic fibres and transparency about doing so.

This report uncovers the lack of progress that has been made by the fashion industry to kick its synthetics addiction. It assesses where global clothing companies stand in reducing reliance on synthetic fibres and their transparency on usage.

This report investigating 10 major certifications, labels and voluntary industry initiatives in the fashion sector finds that the majority of these schemes are enabling greenwashing on a massive scale.