Synthetics

International fashion brands are doubling down on their use of synthetic fibres – a key driver of microplastic pollution – while employing distraction and delay tactics to protect their fast fashion business model. This report uncovers the industry’s lacklustre support for meaningful legislation and underscores the urgent need for strong action from regulators.

The fashion industry and its prevailing fast-fashion business model rely heavily on the use of cheap synthetic fibres, which are produced from fossil fuels, such as oil and gas. This report investigates the behaviour of some of the biggest fashion brands and retailers regarding their use of synthetic fibres and transparency about doing so.

This report uncovers the lack of progress that has been made by the fashion industry to kick its synthetics addiction. It assesses where global clothing companies stand in reducing reliance on synthetic fibres and their transparency on usage.

This report investigating 10 major certifications, labels and voluntary industry initiatives in the fashion sector finds that the majority of these schemes are enabling greenwashing on a massive scale.

This report exposes the hidden supply chain links between major global fashion brands and retailers and Russian oil used to make synthetic clothing.

The website informs how the sustainable textile and fashion industry is working to minimise its impact on the environment at every level.

Greenwashing is increasingly widespread. On this platform you’ll find examples from fashion, plastics and foods to help you recognise the companies' greenwashing tactics.